We set out to create a model that combines two things: 1) the social engagement of in-person meetups, and 2) the insight from national thought leaders on the topic of museums serving their communities. And from this, we generate content: a series of videos that are annotated and easy to view. In shorthand: Meetup + Hangout = Community Content.
Some of the components in the model:
- A series of meetups. In our case, six meetups with national thought leaders in the museum field: Nina Simon (museums and relevance), Kimberly Drew (black culture and social media), Beka Economopoulos (museums and action), Elizabeth Merritt (empathy and mass migration), Rob Stein (global thinking), and Emily Graslie (museum vlogs)